Sunday, April 29, 2012


'Dark Knight Rises' Vs. 'Avengers': The Dark Vs. The Light

Batman might be the hero we deserve, but is he still the one we want? We discuss in The Weekly Rising.










If there wasn't enough of a reason for people to start talking "The Avengers" vs. "The Dark Knight Rises" before, today's news all but guaranteed the comparison. An exhibitor relations website confirmed that the second and final full trailer for "The Dark Knight Rises" will play before Marvel's universal class reunion starting May 4.
Will the "Dark Knight Rises" trailer outshine "The Avengers"? Which film will gross more at the box office? Can either touch the records set by "The Dark Knight"? These are questions that were always going to be asked because of how closely the two films will be released.


In fact, the conversation officially began last week when Fandangopublished the results of their latest poll, where readers voted for which summer movie interested them the most. Both male and female voters chose "The Avengers" over "The Dark Knight Rises" by large margins. Then, early track for "The Avengers" put its opening weekend box-office figures north of the holy $150 million mark, potentially placing it in the realm of "The Hunger Games," "Harry Potter and the Deathly Hallows, Part 2" and, perhaps most importantly, 2008's "The Dark Knight."
With "The Avengers" tracking so well and the virtually no movement from the "Dark Knight Rises" camp in the last few months, many have begun to call the game in favor of Marvel and Earth's Mightiest Heroes.
Devin Faraci over at Badass Digest wrote a fascinating editorial in the wake of the poll results suggesting that perhaps the bright colors, lighter attitude and we-shall-overcome spirit of Iron Man, Captain America and the Hulk are more appealing to a country that as seen too much of the gritty reality Christopher Nolan's Batman has to offer.
And Faraci certainly makes a good point. Two movies in, Nolan's Batman series has a tone and aesthetic consistent enough to leave little doubt about what "The Dark Knight Rises" will look like. The trailers have confirmed as much. The subject matter this time around, however, shifts from the chaotic randomness of post-9/11 America in "The Dark Knight" to an apparently 99 percent-inspired storyline. A lot of the power of this Batman trilogy has always been its ability to feel current and meaningful, while actually being about a billionaire dressing up in a cape.


But is that what the people want anymore? Part of the problem with that question is that it places too much box-office significance on literary terms like theme and allegory, not that they should be ignored. In theory, each film will provide a basic requirement of timely cinema. "The Dark Knight Rises" may deal more directly with the economic stresses of today, but will ultimately end with a hopeful message. "The Avengers" takes a different approach, fulfilling escapist desires and placing the hope further into the foreground. The overall more optimistic views of "The Avengers" makes it more accessible to a wider audience and therefore more of their money, but let's not forget that Marvel's film offers a concept that feels newer than "The Dark Knight Rises."
The power of "the new" may be what ultimately helps "The Avengers" top "The Dark Knight Rises." We've seen Nolan hold up a Batman-colored lens to society, while Christian Bale growls and we love it. We've never seen a lot of superheroes from different movies fight together on screen. "The Avengers" formula makes it feel much less like a sequel and more like — excuse the phrase — a motion picture event.
When it really comes down to it, does it matter which movie sells more tickets? Both "The Dark Knight Rises" and "The Avengers" are going to make a crap load of money; that's never been a question. But with Zack Snyder's "Man of Steel" taking a page out of Nolan's gritty book, could any shortcomings on the part of "The Dark Knight Rises" prematurely doom Superman?
With no answers for now, let's just feel lucky that two enormous and ambitious superhero flicks are hitting theaters in the same summer with two exciting filmmakers at the helm.


Wednesday, April 25, 2012

Cover : PROMO
Avengers over taking John Carter movie


Table of Contents : PROMO NEWS


Promo News page with music, movies, and fashion section



Music section- Hunger Games soundtrack (main)
                      - Glee graduation soundtrack

Movies section - Avengers taking over John Carter in the box office (MAIN SPREAD)
                         - Spider man 2012
                         - Breaking Dawn Twilight


Fashion section - Disney Fashion from Runway to College (MAIN SPREAD)
                          - Mint It's so Hot For Such A Cool Color




Movie table of contents - sketch idea, that isn't going to be used, but the concept was taken over to the Promo News page







Disney fashion debuts at Lakme Fashion Week’12


Disney will be participating at the Lakme Fashion Week (LFW) Summer/Resort 2012 which is scheduled to take place in Mumbai from March 2 to 6, 2012.
For the first time, India will be witness to a fashionable range of Disney branded apparel and accessories. The range is inspired by the colourful and candid appeal of Mickey and Minnie, expected to be a huge hit among fashion followers.
"Mickey and Minnie have long inspired the world's leading fashion houses and their energy continues with this contemporary and fun new range for adults," said Roshini Bakshi, vice president, Consumer Products and Retail, The Walt Disney Company India.
Indian designers like Little Shilpa and Nitin Ban Chauhan who are greatly inspired by Mickey Minnie have created the collection.
"The collections showcased at LFW have always set the trend and style for the season which flows into fashion for adults. We are excited that Little Shilpa and Nitin will be behind this creative and inspiring range," she adds.
"LFW has always been a powerful platform between brands and its target audience. This season, our association with a global brand like Disney will create synergy between fashion and popular culture. We are excited to have Disney on board for the first time and are looking forward to seeing a unique range of apparel and accessories. Little Shilpa and Nitin Bal Chauhan are cutting edge designers who push the envelope in every collection they create," said Anjana Sharma, director, Fashion, IMG Reliance.

Minnie Mouse, the showstopper at LFW


Day two at Lakme Fashion Week Summer/Resort 2012 in Mumbai saw the highly anticipated show of Disney Couture by Little Shilpa and Nitin Bal Chauhan, inspired by memories of Mickey and Minnie Mouse.
Internationally, Disney has successfully partnered with prominent designers like D&G, Alfred Angelo and Hayden Harnett to provide products for fashion-conscious young adults. Now, the brand has created a fashionable Disney range locally that will launch in India shortly.
"Mickey and Minnie have been an inspiration for fashion across the globe. We are excited to have Little Shilpa and Nitin Bal Chauhan lend their creative expertise to design this fun and stylish range for fashion fans in India," said Roshini Bakshi, vice president, Consumer Products and Retail, The Walt Disney Company India.
Shilpa's creations for the label comprise funky headpieces, neckpieces, bags and shoes with clothes in black, white and red.
They integrate influences from pop surrealism and use imagery that reflects the relationship between Mickey and Minnie - playful, and about love and friendship. "My memories of Mickey and Minnie are in black and white. It was exhilarating to take inspiration from Disney stories to create this first ever couture collection in India," said Shilpa.
Nitin's collection, for both men and women, takes inspiration from the characters' colourful motifs. While the essence of the collection is blue, the range evokes a bright and retro colour palette and features light and heavyweight denims washed using the latest technology, providing a unique texture. "We have all grown up watching Disney animation and reading comics, and every age group connects with them. The collection is fun and contemporary, keeping in mind today's fashion forward adult," said Nitin.
The highlight of the show was when Minnie Mouse herself came on to the ramp, merrily skipping and blowing kisses to the audience, who were pleasantly surprised by her appearance. Among those present was Pooja Bedi, who said, "The first sequence was fabulous. The work and detailing in each garment is commendable. The second sequence where there were boys in denims and girls in Minnie Mouse print dresses was youthful and energetic."






FASHION: Disney Baby debuts Cuddly Bodysuit



When you think of purchasing bodysuits, also known as onesies, Disney Baby isn’t the first brand that comes to mind. After seeing their new cuddly bodysuit, I may never buy from anywhere else again. Onesies are more than a staple in any baby’s wardrobe, it the one piece of apparel babies wear more than any other! Both my children had way more than the 60 average in the first year. I remember in the first months going through 6-8 a day, and in the summer months, they were perfect stay-cool option.



The Disney Momgineers have created the perfect bodysuit! It’s made from 100% super soft, ring-spun cotton, featuring a patented grow-with-me design. I’ve seen extenders available for purchase and it’s amazed me to this day that no one has just simply added this feature until now! It comes with two rose of snaps to ensure extended use as baby grows. They come in a huge range of your child’s favorite Disney characters from bold 101 Dalmatians prints to whimsical Winnie-the-Pooh designs and irresistible Monsters, Inc. Not ready to deck your kids out in character, they’ve also got a large range of options in solid colors in three different fabric textures, 1×1 rib, drop needed and my personal favorite, pointelle! Other thoughtful details include tagless neck label for baby’s comfort and safety stitched for added strength.
They are currently available on Amazon.com for a suggested retail price of $9.99 for 2-pack and $14.99 for a 3-pack for ages 0-12 months. I hear they have larger sizes in the works too!


http://www.collegefashion.net/inspiration/fashion-inspiration-walt-disneys-steamboat-willie/

Fashion Inspiration: Walt Disney’s Steamboat Willie







Nothing is more classic or iconic than Walt Disney’s beloved cartoon hero, Mickey Mouse, and today we’re taking inspiration from the character’s debut film. In case you didn’t know, the loveable animated mouse made his very first appearance in a short black and white cartoon titled “Steamboat Willie.” The short’s vintage charm and nostalgic feel are still treasured by Disney lovers both young and old.
While you might not understand why we chose this film for a blog post, trust us: The cartoon’s aesthetic is a fabulous source of fashion inspiration. It combines a classic feel with an almost nautical-inspired twist, making it perfect inspiration for spring and summer outfits! Below, I’ve created a series of looks inspired by Steamboat Willie’s vintage charm for you to use in your own wardrobe. Scroll down to view them all!

On The Water



For a day spent on a steamboat or maybe just walking around campus, you’ll look super cute dressed in this nautical number inspired by the cartoon! Wear a fun sailor-inspired dress with a pair of wedge sandals for a look that’s just right for summer. A vintage-inspired cloche hat with ribbon detail is the perfect accent for a sunny day. Add a cute charm necklace with a guitar as a nod to all the musical features in the short film.

Silver Screen



Capture the charm and nautical aesthetic of the old black and white cartoon by wearing a grey and white striped top with some white matelot shorts. A pretty pair of black ballet flats and a black satin headband finish off this understated but elegant look!






Bonus Outfit: Vintage Minnie Mouse





Who could forget about Minnie Mouse’s absolutely lovely cameo appearance in the film? To achieve a vintage Minnie Mouse-inspired look while still keeping on-trend, wear a dotted high-low skirt in blue with a black box tee. Bright yellow wedge sandals and a floral headband wink at Minnie’s signature flair while adding a bit of color to the look. Red flower stud earrings finish off this cute ensemble!

What do you think?

Are you inspired by vintage film and cartoons? Are you a fan of the classic Steamboat Willie? Would you wear any of the looks above? Which one is your favorite? Would you like to see more post like these in the future? Let me know in the comments!








Mint IT's So Hot For Such A Cool Color













Monday, April 23, 2012


Disney Bets on 'The Avengers' After 'John Carter'





In the months prior to the release of Walt Disney’s (DIS)John Carter sci-fi epic, Hollywood debated why the film wasn’t catching fire with potential moviegoers. Maybe it was the ho-hum trailers; a title that didn’t cue viewers that the story took place on Mars; or the departure of the studio’s marketing chief two months before its release.
In the end, John Carter did make headlines—just not the kind movie studios want. After losing $200 million on the film, Disney is mounting a superhero-style marketing campaign to ensure its next big-budget release, Marvel’s The Avengers, doesn’t suffer the same fate. (Update: On Apr. 20, Rich Ross, the chairman of Disney’s film unit, stepped down.)
To raise awareness of the film, which opens on May 4, Disney’s interactive unit designed a film-linked online game, its theme parks division covered a Florida monorail with ads for the flick, and the Disney XD cable network for tween boys is running an updated Avengerscartoon. More than 13 million people have watched the movie’s trailer on YouTube (GOOG). “It’s quite a contrast to another recent Disney effort,” says Jeff Gomez, founder of Starlight Runner Entertainment, an Internet consultant that advises studios. “There are a number of elements that are unprecedented.”
A lot is riding on The Avengers, the first Marvel film Disney has marketed and distributed since buying the comic book company for $4 billion in 2009. Under Ross, the TV executive who became studio chairman in October of that year, Disney has cut its number of movie releases in half, betting on fewer films to boost profits. The downside risk of that approach was showcased in neon lights by John Carter’s disappointing performance, which will result in a second-quarter loss of as much as $120 million at Disney’s studio unit.
So far, Disney’s marketing blitz seems to be working. Phil Contrino, editor of BoxOffice.com, says The Avengers added more than 65,000 “likes” on Facebook last week and is receiving as many as 17,000 tweets a day, “a very impressive surge for a movie that’s still two weeks away from opening.” Contrino estimates the film may generate domestic ticket sales of $155 million on its opening weekend and a grand total of $370 million in U.S. and Canadian theaters during its run. That’s more than five times the total domestic box office of John Carter and a bigger opening than Lionsgate’s (LGF)The Hunger Games, which last month logged the third-largest debut of all-time at $152.5 million, according to Box Office Mojo. “I don’t think there’s any need to worry about this one,” Contrino says. “It’s a sure thing.”
The Avengers, about a team of the planet’s mightiest heroes battling to save earth, stars Robert Downey Jr. and Scarlett Johansson, reprising their roles as Iron Man and the Black Widow from 2010’s Iron Man 2. That film posted $624 million in worldwide ticket sales for its distributor, Viacom’s (VIA) Paramount Pictures, on a budget of $200 million, according to researcher Internet Movie Database. Disney spent an estimated $220 million producing The Avengers, $30 million less than on John Carter, according to IMDb.
Disney has been stoking interest in The Avengers since at least July 2010, when the stars and director Joss Whedon appeared at the annual Comic-Con International convention. Disney’s last Iron Maninstallment and its 2011 release Captain America: The First Avenger included teasers for the new film. This year, Disney gave away free screenings in 10 cities where the most Facebook users signaled they liked The Avengers; more than 1 million did so. The trailers also have broken records for downloads on Apple’s (AAPL)iTunes.
Playdom, acquired by Disney in 2010, created its first social game for a Disney product. Introduced on Facebook last month, Marvel: Avengers Alliance has 640,000 daily users, according to researcher AppData. Disney also lined up an estimated $100 million inAvengers-related marketing by partners includingHershey (HSY), motorcycle maker Harley-Davidson (HOG), hotelier Wyndham Worldwide (WYN), andHonda Motor’s (HMC) Acura, a record for Marvel, according to the trade publication Variety.
David Funk, senior vice president for sales and marketing at luncheon-meat maker Land O’Frost, began discussing a sponsorship with Marvel a year ago. He declined to put a dollar figure on his company’s effort, which includes a sweepstakes for an Avengers-themed trip to New York, supermarket displays, trading-card giveaways, and a TV commercial with a superhero mom making a sandwich. “They told us this was going to be the biggest movie in their entire portfolio,” Funk says. “We figure: they’re going all out, we’ll go all out too.”
The bottom line: Disney is using aggressive marketing and social media to ensure its $220 million superhero film The Avengers lures moviegoers.









'Hunger Games' Soundtrack Debuts at No. 1 on Billboard 200


The companion album features songs from Taylor Swift, Miranda Lambert, Maroon 5 and The Civil Wars.

The Hunger Games soundtrack debuts at No. 1 on the Billboard 200 chart, having sold 175,000 copies in its first week according to Nielsen SoundScan.
It's the first theatrical film soundtrack to top the chart sinceMichael Jackson's This Is It bowed at No. 1 on the list dated Nov. 14, 2009. The Hunger Games is the first multi-artist film soundtrack to reach No. 1 since one week before Jackson, whenThe Twilight Saga: New Moon rose from No. 2 to No. 1 in its second week on the tally.
All told, The Hunger Games is only the 16th soundtrack to debut at No. 1 in the history of the Billboard 200 chart. (Those soundtracks include film, TV and straight-to-video efforts.)
The Hunger Games set boasts an array of artists, including Taylor Swift, the Civil WarsArcade FireMaroon 5 and Miranda Lambert. It's the companion album to the film of the same name, which grossed $152.5 million at the U.S. and Canada box office last weekend (March 23-25).
As for the rest of the Billboard 200's top 10, The Hunger Games is the first of five debuts in the region. The next-highest debut is theShinsPort of Morrow, which enters at No. 3 with 75,000. (It trails Adele's former No. 1, 21, at No. 2 with 130,000 -- down 12%). The Shins' last album, Wincing the Night Away, launched at No. 2 with 118,000 in 2007.
Last week's No. 1 album, One Direction's Up All Night, slips to No. 4 with 55,000 (down 69%) whileOdd Future's debut studio set, The OF Tape Vol. 2, debuts at No. 5 with 40,000.
Bruce Springsteen's Wrecking Ball falls 4-6 with 37,000 (down 35%) and Melanie Fiona's second album The MF Life bows at No. 7 with 34,000. Her first, The Bridge, debuted at No. 128 with a 4,000 start in late 2009, but eventually climbed to a No. 27 peak on March 13, 2010.
The Now 41 compilation holds at No. 8 (31,000; up 7%) and Whitney Houston's Greatest Hits falls 6-9 with 28,000 (down 37%). Esperanza Spalding's Radio Music Society finishes the top 10 -- debuting at No. 10 -- with 25,000. She had previously gone as high as No. 34 in early 2011 with Chamber Music Society, following her surprise win for best new artist at that year's Grammy Awards.
Over on the Digital Songs chart, fun.'s "We Are Young" (featuring Janelle Monae) claims a sixth week at No. 1, selling 387,000 downloads (up 11%). That is the best sales week for a non-debuting song sinceLMFAO's “Sexy and I Know It" sold 417,000 downloads in the week after Christmas.
Most songs see a huge sales week either in their debut week, during Christmas time or right after the Grammy Awards. However, "We Are Young" saw its massive 387,000 sales frame without any of those aids. Since SoundScan began tracking download sales in 2003, only one song has had a larger week that wasn't caused by a debut, Christmas or the Grammys. That was when Flo Rida's "Right Round" sold 460,000 in its second week on the chart -- March 7, 2009.
Finally, "We Are Young" is now the year's top selling song with 2.39 million sold. It has surpassed 2011's No. 2-seller, Kelly Clarkson's "Stronger (What Doesn't Kill You)" (2.25 million).
Back in the top 10 this week, Gotye's "Somebody That I Used To Know" (featuring Kimbra), rises 4-2 on Digital Songs with 208,000 (up 25%) and the Wanted's "Glad You Came" slips 2-3 (though up in sales) with 183,000 (up less than 1%).
Taylor Swift's "Eyes Open," from The Hunger Games soundtrack, debuts at No. 4 with 176,000. That's her best sales week for a song since "Back to December" started at No. 1 with 242,000 on Oct. 20, 2010.
Nicki Minaj's "Starships" is pushed down 3-5 (174,000; up 1%), Flo Rida's "Wild Ones" (featuring Sia) holds at No. 6 (168,000; up 6%) and One Direction's "What Makes You Beautiful" is steady at No. 7 (164,000; up 21%).
Clarkson's "Stronger" falls 5-8 (151,000; down 7%) and Carly Rae Jepsen's "Call Me Maybe" is a non-mover at No. 9 (138,000; up 12%). Closing out the top 10 is Train's "Drive By," down two rungs to No. 10, with 125,000 (down less than 1%).
Overall album sales in this past chart week (ending March 25) totaled 5.46 million units, down 3% compared to the sum last week (5.64 million) and down 16% compared to the comparable sales week of 2011 (6.48 million). Year to date album sales stand at 71.68 million, up 1% compared to the same total at this point last year (71.20 million).
Digital track sales this past week totaled 25.68 million downloads, up 2% compared to last week (25.22 million) and up 4% stacked next to the comparable week of 2011 (24.78 million). Year to date track sales are at 334.70 million, up 6% compared to the same total at this point last year (314.59 million).
Next week's Billboard 200 competes with the same week in 2011 when: Britney SpearsFemme Fataleflew in at No. 1 with 276,000 while Wiz Khalifa's Rolling Papers debuted at No. 2 with 197,000. The previous week's No. 1, Chris Brown's F.A.M.E., slipped to No. 3 with 91,000 (down 66%).









Sub article in the music section